Gwen is an expert content strategist with over a decade of experience helping companies shape strategic communications and marketing messages across television, print, and digital platforms. Her work includes spearheading national integrated media campaigns to expand reach and impact for government agencies such as the National Trade Unions Congress (NTUC) in Singapore.
As an experienced media professional, Gwen’s curatorial efforts have helped companies craft vivid stories that speak to clients through content marketing. She has worked with corporate clients across diverse sectors. She has also undertaken rebranding for established institutions and startups in hybrid sectors, particularly fintech, edutech, biotech, and martech. As Associate Director at a boutique marketing communications agency in Singapore before relocating to Hong Kong, she devised a comprehensive communications strategy and plan for a biotech client and secured US$77 million in Series C funding in 2021.
Gwen enjoys working with like-minded youth, professionals, academics, and domain experts to share their successes and insights on trending topics in the Greater Bay Area (GBA), Southeast Asia (SEA), and beyond.