China’s rural revitalisation strategy is central to the country’s long-term development goals, yet rural small and medium-sized enterprises (SMEs) continue to face deep-rooted structural challenges. These include an ageing agricultural workforce, fragmented landholdings, limited access to markets and finance, and a lack of modern business capabilities. Despite their critical role in local economies, rural SMEs often struggle to scale or compete with larger agribusinesses. Addressing these issues requires integrated, scalable solutions that combine commercial viability with social impact.
Huixiang Chuang (HXC) is a bold new commercial venture designed to revitalise China’s rural economy by driving social values for SMEs through technology, finance, and training. Developed under the Global Leaders Programme 2025, this initiative responds to the urgent structural challenges facing rural SMEs by offering an integrated, scalable solution.
At the heart of HXC is Fortune Panda, a digital platform that streamlines bulk distribution, facilitates real-time auctions, and connects rural producers directly with buyers. This asset-light model reduces intermediary costs, enhances price transparency, and improves financial flexibility for SMEs. Complementing this are tailored financial services and capacity-building programmes that help rural businesses grow sustainably and competitively.
Anchored in Sichuan Province – chosen for its representative rural challenges and strong local partnerships, HXC will pilot its model over three years, with plans for national expansion by Year 5. The business is governed through an inclusive ownership model involving Village Collective Cooperatives, NGOs, private investors, and the state, ensuring long-term social value alongside commercial success.
With a projected break-even by Year 3 and strong investor returns, HXC offers a replicable blueprint for inclusive rural development. Explore the full business plan and executive summary to learn how Huixiang Chuang is transforming rural SMEs into engines of prosperity.
In collaboration with Sichuan Haihui Poverty Alleviation Center. Presented at GIFT’s Public Forum, Chengdu, May 2025.